How the media was taken by a phoney numbers game.

Toronto Star, June 19 2001

Thousands have HIV . . . without knowing it
Virus `spreading like wildfire' in major cities

Prithi Yelaja and Robert Faulkner
STAFF REPORTERS

An alarming 15,000 Canadians are infected with HIV but don't know it, says a national physicians organization.

Doctors, who have long known a significant number of people have the virus that causes AIDS but are undiagnosed, say the figure is worrisome because these people may unknowingly infect others with the deadly disease.

``We're concerned about these individuals . . . because we know that early treatment can help extend their life and ensure that they do not infect others, including their newborn children,'' said Dr. Donald Gelhorn, president of the College of Family Physicians of Canada.

HIV infection is ``spreading like wildfire in cities like Montreal, Toronto and Vancouver,'' particularly among intravenous drug users, said Dr. Dominique Tessier, president-elect of the college.

Moreover, ``this devastating disease is slowly spreading into the general population. Increasingly, those with no known risk factors, including women, are being infected. Therefore, looking at the risk factors is not enough to identify all those infected,'' she said.

Two events highlighting the battle against HIV/AIDS kicked off Gay Pride week yesterday.

The college, which has more than 15,000 members, launched national guidelines to assist family doctors in caring for HIV/AIDS patients, while the AIDS Committee of Toronto (ACT) unveiled a bold campaign aimed at increasing condom use.

The family practice guidelines offer advice on counselling, testing and treatment, and are intended to reduce patient visits to specialists.

``The primer should help doctors to screen more appropriately and hopefully identify those who do not suspect they are infected,'' said Tessier.

Four thousand copies of the primer containing the guidelines have been distributed to doctors across Canada.

``The role of the family physician has increased from what it was 15 years ago because of the new medications, new technologies and increased lifespan for people with HIV/AIDS,'' Gelhorn said. ``This is no longer an acute disease that will kill people within a few months. It's a chronic disease that needs to be taken care of for many years.''

Tessier, a family physician at a downtown Montreal clinic who helped develop the guidelines, said when she first started treating HIV/AIDS patients in the early 1980s, two or three died every month. Now she loses at most one patient a year.

As of December, 1999, 45,534 Canadians had been diagnosed with HIV and 16,913 had AIDS, according to Health Canada.

But while the college doctors noted the number of Canadian deaths from AIDS dipped to 106 in 1999 from a high of 1,422 in 1995, ACT released a study showing an upward trend of HIV infection among gay men.

There are 9,100 gay men living with HIV in Toronto, and only three-quarters of them know they are infected, says a study led by Dr. Liviana Calzavara, deputy director of the HIV studies unit at the University of Toronto.

Last year, the incidence of HIV infection among gay men in Toronto was 7 per cent higher than in 1999 and 34 per cent higher than 1996.

Toronto's rate of new HIV incidence among gay men is several times higher than cities like Montreal, which also has a high concentration of HIV cases.

Part of the problem in Toronto is the lack of funding for education and prevention programs specifically aimed at gay men, said Charles Roy, ACT's executive director.

``Historically, men having sex with men have been the group most affected by HIV/AIDS in Canada,'' said Roy.

Numerous theories abound as to why HIV is once again on the rise, prompting the need for ACT's new Welcome to Condom Country campaign.

The $400,000 ad campaign features men on horses and encourages the sexually active to ``ride safely.''

The ads will run in transit shelters, subways and in newspapers. The campaign is set to go national in the fall with public service spots on television.

The introduction of highly potent antiretroviral drugs in 1996 reduced AIDS mortality rates and may have contributed to the feeling that HIV/AIDS is not a life-threatening disease.

But ACT and the college say these new drugs are giving people a false sense of security.

``AIDS is no longer associated with a death sentence immediately,'' said Gelhorn. ``People feel it's less serious . . . because there are drugs that can help them. What they don't realize is these drugs are not a cure.''

Safe sex burnout and the desire for greater intimacy between sexual partners may also contribute to the decreasing use of condoms.

TORONTO SUN Tuesday, June 19, 2001

Ads target HIV spread

Welcome to Condom Country: Safe-sex envoys ride into town

By HEATHER MIDDLETON

HIV is rising rapidly among Toronto men who have sex with men (MSM) and the AIDS Committee of Toronto is riding into action.

The committee's new ad campaign, Welcome to Condom Country, features attractive cowboys in intimate poses -- many on horseback -- leaning in to kiss one another.

ACT is spending $400,000 to have its safe-sex message appear in transit shelters, subway cars, billboards, washroom stalls and the print media.

ACT is also trying to reach non-English speaking MSM through community newspapers and televised public service announcements in a variety of languages on CFMT.

Charles Roy, executive director of ACT, estimates that with the amount of free ad space being donated, the campaign, which will run until December, will be worth at least $1 million.

It's designed to bring awareness to a disease that's been steadily rising since its discovery in 1977 and encourage prevention through the use of condoms -- the most effective means of avoiding transmission.

"If you look at the last four years, the increase (of HIV infection among MSM) is at 34%," said Dr. Liviana Calzavara of the HIV studies unit at the University of Toronto.

Infection rates increased 7% among Toronto MSM between 1999 and 2000, according to a study funded by Health Canada and the Ontario ministry of health.

Toronto is home to approximately 60,000 MSM and has one of the highest infection rates in the country.

These results prompted ACT to launch the wide-spread publicity campaign targeting the group.

CONDOM USE

Although the incidence of HIV infection also rose among heterosexuals, Calzavara said the rate is relatively low, especially when compared with MSM.

Reasons for the increase among MSM include imperfect condom use, fear of

rejection if a condom is suggested, unprotected anal sex with partners whose status is unknown and the discovery of a partner's affair.

"We believe this will be a breakthrough public awareness campaign -- we will be everywhere," said Roy.

Posters began going up yesterday and TV ads start airing in September. The ads were developed free by Naked Creative Consultancy.



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